Meet Gina El Kattan — entrepreneur and Nuba co-founder. She discusses drawing deeply from her Egyptian heritage to enrich the Canadian business landscape, detailing the challenges and triumphs of transplanting her life and studies to a new culture. She and her mother co-founded Nuba, a business that pays homage to Egyptian traditions through their unique beverages. Gina discusses the growth of Nuba, from its humble beginnings to its expansion into the U.S. market, emphasizing the authenticity and cultural pride infused in every product. This episode not only explores the complexities of identity and belonging in a multicultural context but also celebrates the innovative spirit of immigrant entrepreneurs in Canada.